![\"freelance](\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/freelance-1.png\")
<\/p>\nDe\u011fi\u015fen t\u00fcketici tercihleri, davran\u0131\u015flar\u0131, ihtiya\u00e7lar\u0131\u2026 Teknolojik geli\u015fmelerle, insan kayna\u011f\u0131na duyulan talepte azalma ve buna ba\u011fl\u0131 i\u015ften \u00e7\u0131karmalar\u2026 Sebebine ne derseniz deyin,\u00a0 30\u2019lu ya\u015flar\u0131n ortalar\u0131na gelen bir\u00e7ok ki\u015fi kurumsal hayat\u0131n temposundan bunal\u0131p, hayat\u0131 kendi kurallar\u0131yla ya\u015famak arzusuyla kendi i\u015finin patronu olmaya soyunuyor. \u0130\u015fin ilginci t\u00fcm d\u00fcnyada bu solo-pr\u00f6n\u00f6rlerin say\u0131s\u0131 artarken, dengesiz talep sebebiyle sabit insan kayna\u011f\u0131 yat\u0131r\u0131m\u0131 yapmak istemeyen ve ihtiya\u00e7lar\u0131n\u0131 bu freelance \u00e7al\u0131\u015fanlarla \u00e7\u00f6zen firmalar da bu geli\u015fmeden hi\u00e7 de \u015fikayet\u00e7i g\u00f6r\u00fcnm\u00fcyorlar.<\/p>\n
<\/p>\n
Kaynak: http:\/\/creativegenius101.blogspot.com.tr\/2013\/03\/new-statistics-highlight-promising.html<\/a><\/p>\n \u0130\u015f hayat\u0131n\u0131n tarih\u00e7esine \u015f\u00f6yle bir bakarsak, 20. y\u00fczy\u0131lda sabit \u00e7al\u0131\u015fanlara sahip olmak \u00f6nemliydi.\u00a0 Tek ba\u015f\u0131na i\u015f yapmak yerine, \u015firketlerde \u00e7al\u0131\u015fanlar yasalar ve sendikalarla korunmaya ba\u015fland\u0131. Herkesin i\u015f \u00e7er\u00e7evesi \u00e7izilmi\u015f, kim ne yapaca\u011f\u0131n\u0131 net \u015fekilde bilir bir hale gelmi\u015fti. Yava\u015f yava\u015f k\u00fcreselle\u015fme hareketi kendini g\u00f6stermeye ba\u015flad\u0131. Bilgisayarlar hayat\u0131m\u0131za girdi. Zamanla hayat\u0131m\u0131z\u0131n ayr\u0131lmaz birer par\u00e7as\u0131 oldular. Bilgisayar egemen bir i\u015f d\u00fcnyas\u0131na internet de dahil olunca d\u00fcnyan\u0131n di\u011fer ucundaki \u015firketlere, \u00e7al\u0131\u015fanlara ula\u015fmak bir t\u0131k uza\u011f\u0131m\u0131zda oldu. \u00c7ok kli\u015fe belki ama\u2026 Evet i\u015finin ehli y\u00fczlerce, binlerce ki\u015fi sadece bir t\u0131k uza\u011f\u0131m\u0131zda oluverdi.<\/p>\n Anneler \u00e7ocuklar\u0131na, gen\u00e7 \u00e7al\u0131\u015fanlar kendilerine daha fazla vakit ay\u0131rmak, babalar aileleriyle daha fazla zaman harcamak ister oldu. Bir de buna bilgisayar \u00e7a\u011f\u0131na do\u011fan ku\u015fak farkl\u0131l\u0131klar\u0131 eklendi. 1960-1980 aras\u0131nda do\u011fan, bilgisayarla belki de \u00e7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra tan\u0131\u015fan X ku\u015fa\u011f\u0131ndan\u00a02000\u2019lerin ba\u015f\u0131nda bilgisayarlar\u0131n i\u00e7ine do\u011fan Z ku\u015fa\u011f\u0131na kadar geldik. Her yere ta\u015f\u0131nabilen ak\u0131ll\u0131 telefonlar, tabletler, an\u0131nda mesajla\u015fmalar, sosyal medya derken istedi\u011fin yerde istedi\u011fin zaman \u00e7al\u0131\u015fma imkanlar\u0131 olu\u015ftu. Z ku\u015fa\u011f\u0131 i\u015f hayat\u0131na at\u0131ld\u0131k\u00e7a bu al\u0131\u015fkanl\u0131klar\u0131 ofise, \u00e7al\u0131\u015fmaya hayat\u0131na ta\u015f\u0131maya ba\u015flad\u0131. X ve Y ku\u015fa\u011f\u0131na ise buna ayak uydurmak ya da \u00e7a\u011f\u0131n gerisinde kalmak d\u00fc\u015ft\u00fc.<\/p>\n T\u00fcketicilerin de istedikleri anda, istedikleri bilgi, \u00fcr\u00fcn veya hizmete ula\u015fabilmeleri t\u00fcm bu geli\u015fmelere ve de\u011fi\u015fen t\u00fcketici tercihlerine eklenince firmalar t\u00fcketiciler a\u00e7\u0131s\u0131ndan git-gel\u2019ler ya\u015famaya ba\u015flad\u0131. Markadan markaya kayan t\u00fcketiciler ve bunlar\u0131n yaratt\u0131\u011f\u0131 ini\u015fli-\u00e7\u0131k\u0131\u015fl\u0131 sat\u0131\u015flar firmalar\u0131 zor durumda b\u0131rakmaya ba\u015flad\u0131. Bir ay insan kayna\u011f\u0131na yo\u011fun ihtiya\u00e7 duyarken ertesi ay belki de birka\u00e7 ki\u015fiyle i\u015fleri y\u00fcr\u00fctebilen firmalar i\u00e7in insan kaynaklar\u0131 y\u00fck olmaya ba\u015flad\u0131. Firmalar d\u00f6nemsel olarak farkl\u0131 ihtiya\u00e7lar\u0131na y\u00f6nelik farkl\u0131 alanlarda farkl\u0131 ki\u015filerle \u00e7al\u0131\u015fmay\u0131 tercih eder oldular. Yetenekli, deneyimli, bilgili \u201cfreelance\u201d \u00e7al\u0131\u015fanlar \u015firketlerin bu ihtiya\u00e7lar\u0131na cevap verir oldular.<\/p>\n Her iki taraf\u0131n da kar\u015f\u0131l\u0131kl\u0131 memnun oldu\u011fu bu yeni d\u00fczende, 20.y\u00fczy\u0131ldaki sendikalar\u0131n, birliklerin yerini sanal platformlar ald\u0131. Hem mesleki payla\u015f\u0131mlar yapabildikleri hem de yeni i\u015f olanaklar\u0131 bulabildikleri platformlar. \u00dcstelik art\u0131k kendi i\u015finin patronu olmak i\u00e7in b\u00fcy\u00fck yat\u0131r\u0131mlara da gerek yok. Bir internet siteniz, bir de uzmanl\u0131k alan\u0131n\u0131z olsun yeter. Ofis yat\u0131r\u0131m\u0131 yapman\u0131za da gerek yok? Sanal ya da haz\u0131r ofisler ne g\u00fcne duruyor?<\/p>\n Tamam, bir \u015firkete ba\u011fl\u0131 olmadan, serbest \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 hem T\u00fcrkiye\u2019de hem d\u00fcnyada art\u0131yor. Ama nas\u0131l bir h\u0131zda? \u0130\u015fte T\u00fcrkiye\u2019de ve d\u00fcnyada \u201cfreelance\u201d istatistikleri: Yine Freelancer.com\u2019un ara\u015ft\u0131rmas\u0131na g\u00f6re k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmelerin freelance \u00e7al\u0131\u015fan tercihindeki art\u0131\u015flar \u015f\u00f6yle:<\/p>\n \u2022\u00a0\u00a0 \u00a0IT m\u00fchendisi %46 Freelancer\u2019s Union\u2019\u0131n 2014 ara\u015ft\u0131rmas\u0131na(2)\u00a0 g\u00f6re freelancer\u2019lar\u0131n<\/p>\n \u2022\u00a0\u00a0 \u00a0% 69\u2019u teknolojik geli\u015fmelerin, yeni m\u00fc\u015fterilere ula\u015ft\u0131rmay\u0131 \u00e7ok kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirtiyorlar.<\/p>\n Ana bir i\u015fi olup, ek gelir i\u00e7in serbest \u00e7al\u0131\u015fanlar\u0131n %36\u2019s\u0131 ise art\u0131k ana i\u015ften ayr\u0131l\u0131p sadece serbest \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtiyor. Freelance \u00e7al\u0131\u015fmay\u0131 tercih edenlerin sebepleri ekstradan para kazanmak ve esnek \u00e7al\u0131\u015fma ko\u015fullar\u0131yken etmeyenlerin sebebi \u201cd\u00fczenli gelir\u201d ihtiyac\u0131. Amerika\u2019da freelance \u00e7al\u0131\u015fanlar toplam i\u015f g\u00fcc\u00fcn\u00fcn %34\u2019\u00fcn\u00fc olu\u015fturuyor ve ekonomiye katk\u0131lar\u0131 $715 milyar dolar. \u0130ngiltere\u2019de de durum pek farkl\u0131 de\u011fil. Hatta \u00fcniversite 1. ya da 2. s\u0131n\u0131ftakilerin %87\u2019si freelance \u00e7al\u0131\u015fmay\u0131 kariyer tercihleri aras\u0131na katm\u0131\u015flar.\u00a0 Avrupa\u2019da ise freelance \u00e7al\u0131\u015fanlar\u0131n %45 art\u0131\u015fla 6.2 milyondan 8.9 milyona \u00e7\u0131kt\u0131\u011f\u0131 biliniyor.<\/p>\n Freelance ekonominin gelece\u011fi ile ilgili uzmanlar, daha da b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcs\u00fcnde bulunuyorlar. \u00d6n\u00fcm\u00fczdeki y\u0131llarda k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli firmalar\u0131n yan\u0131 s\u0131ra b\u00fcy\u00fck firmalar\u0131n da freelance \u00e7al\u0131\u015fanlar\u0131 tercih edece\u011fini belirtiyor, firmalar\u0131n serbest \u00e7al\u0131\u015fanlar\u0131n\u0131 takip edebilmesi i\u00e7in sistem olu\u015fturmalar\u0131 gerekti\u011fini s\u00f6yl\u00fcyorlar. Freelance \u00e7al\u0131\u015fanlar\u0131ndaki bu art\u0131\u015f\u0131n, verim ve kaliteyi de art\u0131raca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyorlar. Peki ya siz? Hen\u00fcz freelance\u2019le\u015ftiremediklerimizden misiniz? Kurumsal hayata veda, freelance\u2019e merhaba! De\u011fi\u015fen t\u00fcketici tercihleri, davran\u0131\u015flar\u0131, ihtiya\u00e7lar\u0131\u2026 Teknolojik geli\u015fmelerle, insan kayna\u011f\u0131na duyulan talepte azalma ve buna ba\u011fl\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":37424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-37423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi"],"yoast_head":"\n![\"i\u015f](\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/is-gucunde-freelance-ve-serbest-calisanlarin-paylari-gorseli.png\")
\nKaynak: http:\/\/settewriter.com\/freelancers-are-the-new-independent-workforce-infographic\/<\/a><\/p>\n
\nD\u00fcnyan\u0131n \u00f6nde gelen freelance platformu Freelancer.com \u2018un 2013 Ocak\u2019\u0131ndaki raporuna(1)\u00a0 g\u00f6re k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli T\u00fcrk i\u015fletmelerin d\u0131\u015f kaynak kullan\u0131m oran\u0131n\u0131 0 art\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Yani k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli T\u00fcrk i\u015fletmeleri IT sistemleri tasarlamaktan pazarlama, finans ve hesap uzmanlar\u0131na kadar yapamad\u0131klar\u0131 i\u015fler i\u00e7in uzmanlar tutuyor. Ayn\u0131 d\u00f6nemde siteye olan kay\u0131tlarda %66 art\u0131\u015f, sitede kay\u0131tl\u0131 freelancer\u2019lar\u0131n da site \u00fczerinden sa\u011flad\u0131\u011f\u0131 gelirin de %8 b\u00fcy\u00fcd\u00fc\u011f\u00fc g\u00f6zlemleniyor.<\/p>\n
\n\u2022\u00a0\u00a0 \u00a0web tasar\u0131m\u0131 %34
\n\u2022\u00a0\u00a0 \u00a0grafik tasar\u0131m\u0131 %28
\n\u2022\u00a0\u00a0 \u00a0metin yazarl\u0131\u011f\u0131 %26
\n\u2022\u00a0\u00a0 \u00a0pazarlama<\/p>\n
\n\u2022\u00a0\u00a0 \u00a0%77\u2019si talebin artaca\u011f\u0131n\u0131, freelancer\u2019lar\u0131n alt\u0131n \u00e7a\u011f\u0131n\u0131n hen\u00fcz gelmedi\u011fini
\n\u2022\u00a0\u00a0 \u00a0%66\u2019s\u0131 serbest \u00e7al\u0131\u015fanlar\u0131n ge\u00e7mi\u015f senelere k\u0131yasla art\u0131k daha \u00e7ok kabul g\u00f6rd\u00fc\u011f\u00fcn\u00fc<\/p>\n![\"s\u00f6zle\u015fmeli](\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/sozlesmeli-is-gucundeki-buyume-rakamlari-gorseli.jpg\")
\nKaynak: http:\/\/settewriter.com\/freelancers-are-the-new-independent-workforce-infographic\/<\/p>\n
\nHer ge\u00e7en g\u00fcn, hem \u00e7al\u0131\u015fan a\u00e7\u0131s\u0131ndan, hem de i\u015fveren a\u00e7\u0131s\u0131ndan freelance \u00e7al\u0131\u015fman\u0131n daha fazla tercih edilir oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcnce, bu d\u00fczene uyum sa\u011flamayanlar\u0131n oyun d\u0131\u015f\u0131 kalaca\u011f\u0131 muhakkak.<\/p>\n
\nAl\u0131nt\u0131:
\n(1)\u00a0\u00a0 \u00a0http:\/\/www.campaigntr.com\/2013\/01\/17\/31375\/turkiyede-freelancer-kullanimi\/<\/a>
\n(2)\u00a0\u00a0 \u00a0http:\/\/benrmatthews.com\/2014\/09\/freelance-statistics-2015\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"